Selecting a Print Location for Your Catalog Version
A Hybrid Solution
Today, New Pig does its prepress work in the United States, which gives it the convenience of being able to supervise color corrections and page assembly locally. It then sends page files for the Dutch and German versions of its end-user catalog on a CD to its Belgium-based printer who, in turn, sends blue prints back to the United States, where they’re reviewed.
To shave time off the production cycle, changes and approval are relayed to the printer by phone or fax. The total process adds four days to the cataloger’s print schedule.
An advantage to working with local printers is that foreign vendors often act as your liaison to the region or as a consultant, points out Edward Engle, international product marketer at New Pig. “They can help with language, certain printing styles and cultural differences, as well as assist with mailing and preparing mail for distribution in the country,” he explains.
The Internet has also revolutionized the way catalogers print foreign editions. Digital files now can be uploaded to an FTP site and printed by your overseas vendor.
“Your prepress operation will need to know what file formats are acceptable for your foreign printer so it can output files in an acceptable format, and ship color proofs in an expedited manner,” Ohnmacht says.