How Warby Parker is Bringing Customers Back to Brick-and-Mortar in 2014

"I've come to the conclusion that within 10 [years] to 15 years, the typical U.S. mall, unless completely reinvented, will be seen as a historical anachronism, a 60-year or so aberration that no longer meets the public's, the consumer's or the retailer's needs," Caruso said.

Most argue that malls are dying out due to the growing popularity of e-commerce. Caruso, however, made the point that despite e-commerce holiday sales far surpassing those of physical retailers, purchasing online isn't only an isolating endeavor, but only serves a purpose of convenience. And today's customer is looking for an "all-on" commerce experience.