How to Recruit the Best Affiliates for Your Brand

By Shawn Collins

Said on the Web

“You should not sell on Facebook just because there are 800,000,000 people there. Sell there because you genuinely solve a customer problem.”
Tweeted by @minethatdata, Oct. 4

“Email marketing is a little like marriage, you need to put in a lot of work to get something out of it #emailmarketing”
Tweeted by @andrewkordek, Oct. 3

“What IS great content? What makes it great? How do you define that? Is it great because the author thinks so? Or because the content was retweeted 700 times and shared 150 times on Facebook? Was it great because there were 70 comments? Those are all things most marketers would feel satisfaction from in regard to content they created and published.”
Lee Odden, TopRank Marketing Blog, Oct. 3

“How have you prepared for the holiday season and the use of mobile for making purchases? Hopefully you haven’t treated your planning like many treat their holiday shopping by waiting until the last minute. If that’s the case you shouldn’t be reading this you should be running around in a panic because you are WAY behind the 8 ball.”
Frank Reed, Marketing Pilgrim blog, Oct. 10

Q: “Hello, I’m the co-founder of a new e-cigarette company and new to affiliate marketing. I’m wondering if you could offer some advice and guidance around where to find the best affiliates to promote my product line. Currently I’m running an in-house affiliate program using HasOffers. Any insight would be appreciated. Thanks!” — Michael Hazard, co-founder and chief marketing officer, Revolution Vapor

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