Copywriting: The Power of YOU
When you use the word “you” in headlines or intro letters, it forces you to focus on the prospect or the customer — and not your product or company.
That’s when your customers warm up to you and consider what you have to tell them and sell them.
Carol Worthington-Levy is partner, creative services, for LENSER, a catalog consultancy. You can reach her at (408) 269-6871 or firstname.lastname@example.org.