How Pottery Barn Sites Got Noticed

When its sister brand Williams-Sonoma drew positive results from a natural search solution, Pottery Barn’s marketing team began considering its own program.

Pottery Barn came up with four goals:
1. Dramatically increase indexation levels on Google and other major search engines.
2. Increase total search traffic to each of the three e-commerce sites.
3. Increase total natural search revenue.
4. And give the marketing team more control over the sites with less dependence on IT resources.