Expand Your Cultural Horizons
How a new online approach can attract multicultural audiences
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How can this be accomplished? Catalogers can enhance their prestige and generate more traffic to their catalog-based online store by sponsoring a culturally-diverse digital art exhibit on their Web site, engaging multicultural audiences artistically with their brand.
This approach strengthens the marketing strategy of catalogers of all sizes because of its creativity, Web immediacy, affordability and positive Web experience for consumers. In addition, such a strategy allows catalogers to deliver a memorable cultural diversity message, generating trust and goodwill for their companies.
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Flora Iacchia
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