How to Negotiate an Online Marketing Contract (1,033 words)
In short, the best approach to negotiation is to be prepared. Do your homework—determine the technology and services desired, survey your industry for standard rate information, understand your program goals, prioritize service items, come to the table with a plan and lastly, be confident that with preparation, your online marketing program will be a success.
James Crouthamel is president and CEO of Dynamic Trade, an online pay-for-performance marketing services provider. He can be reached at (312) 644-6515 or via e-mail at firstname.lastname@example.org.