How to Negotiate an Online Marketing Contract (1,033 words)

This is where prioritizing comes in. The best way to prepare is to review the list of available services and decide what is important. If you're not familiar with online marketing, you might wish to survey industry colleagues. Ask them what the most popular services are, and what benefits, costs and rewards come with each service. Also inquire about the rationale behind different rates and programs. Performing this exercise will allow you to confidently go into negotiations knowing what is a "must-have" and what you can do without to achieve your ultimate program goal.