Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers
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In addition, Norpel stressed that she wants to make sure the company offers "subtle personalization as opposed to overt, too freaky personalization."
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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