Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers
In addition, Norpel stressed that she wants to make sure the company offers "subtle personalization as opposed to overt, too freaky personalization."
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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