How Interactive Product Tours Can Increase SEO and Sales

Think of these solutions as an interactive media tool kit for your product. Built entirely from non-Flash technologies, IPTs require no plug-ins and are platform agnostic. The technology automatically senses the device that's calling the content and formats it for ideal viewing on desktops, laptops, tablets and smartphones. Depending on the shopper and their device, they can simply use their mouse or finger to navigate through a variety of dynamic product presentations, providing them the information and confidence to buy online.

The advantage of this rich media product presentation is that it can be created once and then deployed to any and all electronic media, including broadcast, websites, social networks, mobile devices and even in-store (dynamic signage). The idea is to create the content once, then deploy it to all of the places your customers expect to find it.

At the end of the day, price is becoming less and less important. All are hurdling through cyberspace toward what can be called "universal pricing." Consumers now possess the technology to shop and find the lowest price online in seconds. Success will still be measured in terms of sales, but those sales will be derived from the quality of customer engagement and brand interaction - not price. Simply put, IPTs are a great way to delight your customers with a cutting-edge presentation that builds brand loyalty and increases sales. This isn't a fad; it's the future.

Jason Arena is the vice president of brand strategy and marketing at KSC Kreate. Jason can be reached at Jason.arena@ksckreate.com.