How Independent E-Tailers Can Give Big-Name Retailers a Run for Their Money

Anyone can open an account on one of these marketplaces and begin selling online worldwide. In fact, marketplace sellers on Amazon.com sold more than 1 billion units worldwide in 2013 alone. With the process of getting set up to sell online being so easy, the mind-set for small independent e-tailers has shifted from figuring out how to sell online to focusing on how they can make the most profits doing so.