How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown

By Alicia Orr , Editor In Chief and Catalog Success

Ramping up for the big rush is a huge undertaking that requires months of advance work and planning.

“To gear up for our busiest season, I begin operations planning for next year as soon as the season is over,” says Colleen Gill, operations and fulfillment manager, Hershey Direct, who oversees manufacturing, shipping, inventory and the call center.