How to Get Your Catalog Ready for Foreign Translation

Following are nine tips that can help with such a project.

1) Test with a smaller catalog. If this is the first time you’re mailing a catalog version to other countries, test the market with a smaller version of your book that includes just your bestsellers.

2) Understand translation costs. Translation services often are quoted per word and are based on the language and level of difficulty — even more reasons to start with a smaller version of your catalog (see No. 1 above). Reducing the amount of data that needs translating is the most cost-effective measure you can take.