4 Tips to Get the Most Out of Social Media This Holiday Season

So, how do you make the most of social media this holiday season? Here are four tips to help you out:

1. Make it easy. Don't make your customers work to tell people about your brand; make it easy by embedding social sharing links in places that make sense (e.g., purchase confirmation pages, emails, etc.). Integrate social sharing links where customers are most likely to come across them in the brand experience. If your customers are scouring Pinterest boards, make sure you have high-quality images that have been optimized for sharing. If your customers are partial to Facebook, have a presence there. It's as simple as making sure you're where your customers are.