Printer Talk

“I’ve never seen so much conversation and reaction,” Rick Dethloff, vice president of purchasing for Menomonee Falls, Wis.-based Arandell Corp., says of the hubbub caused by this year’s postal rate increase.

Don Landis, Arandell’s vice president of postal affairs, agrees, and says that during past postage increases, he would just tell catalogers how much their postage was increasing. “This one has almost the entire plant involved,” he says. “We’re looking at different scenarios as far as size, basis paper weights and addressing list hygiene are concerned. We’re running the whole gamut of trying to lessen the impact of this rate hike.”