How to Get Greener, Part 2

1. Make it easy for customers to opt out of receiving your catalog and for their names to be rented to other catalogers. Most catalogers do a good job publicizing their “do-not-rent” and “do-not-mail” services. Make it easier for customers to opt for “do not mail” and to be able to not receive subsequent catalog mailings. Make sure opt-out options are easy to find and use.