How to Get Greener, Part 2

7. Consider adding a section to your frequently asked questions list on your Web site to answer common environmental questions. This allows your stance on the environment to be public knowledge and easily accessible.

Communicate all the different ways you’re cutting down on waste so when questions are raised by your customers, you can easily answer them. If you have a dialog with your customers about the costs and benefits of recycled paper and the other ways your company reduces waste, they’ll see the efforts your business is making to “go green.”

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.