Providing zoom capabilities is another great way to focus on the details. Zoom functionality enables consumers to hone in on every nook and cranny of a product, leaving them without question of what they're about to buy and, in return, establishing a closer connection to the product or brand.
3. Enable interaction. Your brand's in-store and online experience should be seamless and one in the same. Interaction gives the consumer a closer look into your product or brand. For example, interactive product tours hand over control to consumers, allowing them to see what they want to see while shopping. Through this tour, consumers can better understand why a product was made, where it came from and how it can improve their lives.
4. Tell a memorable story. Connecting the consumer to a brand or product through an absorbing story is one of the most powerful ways to elicit an emotional reaction. When done well, a story can plant brand messaging into not just the minds but also the hearts of your audience. Stories have a way of quickly communicating a brand or product's value to your consumer base, especially in a visual photo or video format.
When developing the initial story for your brand or product, think of what emotion you want your consumer to feel. Humor is a popular choice among marketers because witty messages can take on a life of their own for a long period of time. Regardless of the emotional response you want to trigger, it's important to make sure it works across channels to deliver the ultimate brand experience. All of your images and videos should convey the same story to strengthen consumers’ relationships with your brand and motivate them to become loyal fans.
For brands, establishing an emotional connection with consumers online is one of the most important factors in driving sales and increasing customer loyalty. Through compelling images and videos, that emotional connection comes easier and is ultimately stronger.