How to Enhance Your Brand With Personalized Video

Will Personalized Videos Increase Conversions in 2012?
With today’s video solutions generating compelling, personalized, real-time video experiences, companies can easily provide consumers with what they need to know in the most engaging, entertaining and informative way possible.

Campaigns with targeted messaging based on users’ interactions typically generate 30 percent higher conversion rates, raise customer value and increase overall profitability. Video catches prospects’ and customers’ attention and encourages them to engage with the brand. In 2012, personalized video is the best way to stand out among your competitors.

Yaniv Axen is co-founder and chief technology officer for video generation platform SundaySky. Yaniv can be reached at yaniv.axen@sundaysky.com.