Don’t Become a Target for Protesters
Set up systems for ongoing measurement. Ensure accountability among your buyers by incorporating policy targets into performance evaluations.
Then decide how you’re going to communicate progress to your stakeholders. They need to know that your policy is producing real results for the environment, and that your company truly is walking the walk.
Step 4: Review the Policy With Others
It shows a deep amount of respect to share your policy language with your suppliers ahead of its release. They may be able to help you fine-tune some terms that could inadvertently trap you from making progress. Suggestion: Also ask some environmental groups for their perspectives.
Obviously, you’ll want to engage your marketing and procurement departments in any policy review before you share it with external audiences.
Step 5: Announce It
Announcing an environmental policy may be as simple as posting it on your Web site, or you may choose to make a press or employee event out of it. Consider your audiences and make the decision that feels right for your organization. Make the implementation steps to which you are committing part of the announcement.
At Norm Thompson, our employees feel a great deal of pride about our environmental commitments, so we do our best to make them part of important announcements. We also regularly report progress toward our environmental goals.
Step 6: Communicate Your Progress
Your stakeholders will appreciate ongoing updates on your progress toward meeting the environmental goals. Environmental groups often are willing to tout significant achievements by paper purchasers. Their endorsements can lend credibility to your most important stakeholders — your customers. Nowadays, many consumers want to do business with companies that demonstrate social and environmental responsibility. We at Norm Thompson have received thousands of positive messages from our customers and shoppers who say things like, “Next time I shop I’ll shop with you because of what you stand for.” Next to aligning with your corporate values, statements such as these provide the most rewarding outcomes of executing a successful environmental policy.