Don’t Become a Target for Protesters

Step 1: Reflect

First ask why you want to draft an environmental policy, what you’d like it to accomplish and who your primary audiences are. What are your environmental and business goals, and how will the policy help you achieve them?

For example, do you want to position your catalog company as an environmental leader? Are you responding to — or trying to avoid — pressure from environmental activists? Or are you simply trying to keep pace with what seems to be an issue of rising importance in the marketplace?