Legal Matters: Keep It in Your Domain
The great strength of the UDRP process is that it provides a relatively fast and reliable way to recover a domain name. A high percentage of UDRP cases result in decisions in favor of trademark owners. Indeed, in our practice we’ve found cybersquatters often fail even to file a response. Today, a merchant’s vigilance and aggressive defense of trademarks effectively can counter this menacing form of Internet piracy.
George S. Isaacson is a senior partner with Brann & Isaacson. He represents multichannel merchants on tax matters and is tax counsel to the Direct Marketing Association. You can reach him at firstname.lastname@example.org.