How the cataloger uses creative print and production strategies to stay connected to customers.

By Reported Donna Loyle

Bob Faville, Hello Direct’s director of direct marketing, says the acquisition brought numerous benefits to the U.S.-based catalog. “The synergies and economies of scale we get are very helpful on a day-to-day basis,” he says. “We now have the financial backing to do some of the things we’ve always wanted to do in terms of product and category expansion. Before the acquisition, we had trouble balancing investment spending versus delivering against analytical expectations every quarter.