How BaubleBar is Building Long-Lasting Customer Relationships Via Social Media
If your goal is to satisfy your customers, you’re aiming too low. Instead, aim to overdeliver on your promises. In fact, a good customer service policy should be to bend-over-backwards, with features and benefits that continually surprise and delight your customers. Overdelivering is a strategy fast-fashion jewelry brand BaubleBar stresses in every aspect of its business, especially in the social media and customer service channels.
In this previously recorded Women in Retail Talks podcast episode (Women in Retail Leadership Circle is a sister brand to Total Retail), Nina Alexander-Hurst, vice president of customer experience and SWAT Stylists (Service Accessorizing Talent) at BaubleBar, discusses how she and her team focus on creative ways to build long-lasting customer relationships.
To learn more about how BaubleBar uses digital to improve its customer service, check out the Women in Retail Leadership Summit, taking place in Miami from April 20-April 22, where Alexander-Hurst will be speaking on the importance of real-time connection via social customer service.