How to Achieve Great Color Every Time (1,549 words)
With the advent of digital imaging, four-color reproduction has undergone an overhaul in the way it goes to press. As design and prepress departments race to catch up, this has caused confusion and required changes in workflow.
However, the promise of digital prepress remains alive. Through informed use of digital technologies, the catalog marketer can achieve better color performance on press and greater control of the final product than were possible using film.
This requires several things. First, it necessitates a renewal of the cataloger/printer partnership, based on the new realities of digital color reproduction. Second, catalogers must educate key design personnel to understand and manage the color reproduction process as it relates to prepress. Finally, both printers and catalogers will have to make the continued investment in technologies that will give them the full benefits of this process.
Ken Peterson is quality technical control manager for Banta Catalog Group in St. Paul, MN. He can be reached at firstname.lastname@example.org. Jim Chase is prepress trainer for Banta Catalog Group in St. Paul, MN. He can be reached at email@example.com.