Print-Plus: Hello Mr. (Catalog) President …
... here are 10 things you don’t want to hear
2. We should be renting our list to other qualified firms. For a consumer catalog company, I see no reason why you shouldn't rent out your housefile. Mr. Catalog President, your customers enjoy receiving catalogs and are active mail order buyers. You too can generate extra bottom-line income from the rental of these nonunique buyer names.
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