Harnessing Technology to Support a Seamless Shopping Experience
Advances in technology are transforming consumers’ shopping experiences. As these advances merge, consumers are increasingly benefiting from rapid access to product information, pricing and availability, all in the palms of their hands. With consumers now in charge, it's imperative for retailers to evaluate these and other new tools and upgrade their models. It's all about creating a seamless shopping infrastructure. Those that get it right will ultimately benefit from deeper customer relationships, increased conversion and more efficient operations.
Scott Bauer is principal, U.S. retail and consumer, at PricewaterhouseCoopers (PwC), a multinational professional services firm.