Harnessing Customer Data to Unlock the Luxury Market

Companies can strategically employ their customer and product information to create desirable and exclusive products while improving responsiveness relative to their customers. The foundation for winning and retaining luxury customers is leveraging a MDM solution to intelligently apply this highly valuable information.

Irene Nathan is director, North America, at Stibo Systems, a provider of multidomain MDM solutions. Irene can be reached at inat@stibosystems.com.