Halloween Figures to be More Treat Than Trick for Merchants
On the eve of Halloween, a recent survey suggests the holiday is doing little to scare consumers from spending. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers spent more on Halloween this year. Survey respondents indicated they would spend an average of $64.82 on Halloween items, compared to $59.06 last year. The survey, conducted Sept. 4-11, polled 8,877 consumers. Here are some interesting findings of the survey.
* The average person will spend $23.33 on Halloween costumes;
* Young adults ages 18-24 plan to spend the most — $34.06 on costumes and $19.65 on candy;
* Average spending among all respondents is expected to rise in all categories, including candy ($19.84), decorations ($17.73) and greeting cards ($3.92); and
* NRF estimates total Halloween spending for 2007 to reach $5.07 billion, up from last year’s $4.96 billion.
For more information, go to www.bigresearch.com .