Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM

Lauren Freedman of the e-tailing group said the old Marshall Field’s theme, “Give the Lady What She Wants,” still holds true when it comes to great service and good value. The Monday forum yielded some other good insights into the second half of 2008:

* catalogers will use promotions aggressively during the fall and holiday seasons;