Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM
* Quebecor partnered with the database marketing consultancy Daystar Wheaton Group to demo a powerful data management tool as part of the printer’s initiative to evolve from being simply a printer to becoming a full-service catalog provider.
* Catalog Marketing Services’ Prefer Network co-op database announced the launch of FreeMAX8, a suite of solutions designed to solve the problem of co-op database multibuyers as well as services to cut out poorly responding names.
Catalogers came to the ACCM looking for answers on how to preserve profitability and maintain sales in light of the slowdown. And the vendors responded with actionable solutions for many of the problems catalogers face. Look for slightly lower circulation and a strong focus on promotions in the upcoming fall/holiday season.
A final note: The Memorial Day holiday weekend forced us to shuffle our schedule around so that the next edition of The Corner View will be in three weeks on June 20.