Grow Sales and Your Bottom Line

By Jack Schmid

One way: Test insert media and other options.

Particularly challenging in today's business-to-business (b-to-b) catalog environment is testing new ideas that can have a positive impact on future revenues and profits. And if you have a big, perfect-bound catalog, effective testing can be even more problematic. But you have alternatives that can help you present new merchandise and offers or target a special message to a specific customer segment.