Google is Now Speaking the Language of Retailers
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Before diving into the various applications and benefits of retailers speaking in their own language vs. search language, it's important to demonstrate the drastic difference between the two. Given the crisper air the winter season brings, let's use the following sweater as an example:
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We can see how this sweater is described by the retailer: brand, sleeve length, type of sweater, material, size, and color. The listing provides all the attributes associated with the product that we would expect to find in a product catalog.
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Thi Thumasathit
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