Profile of Success — What’s Good For the Goose …
Good people and active customers keep Gooseberry Patch’s Liz Plotnick-Snay on her toes
The Gooseberry Patch catalog is filled with hand-illustrations of its products. It also includes recipes and tips to set it apart from other catalogs. Known for its cookbooks, the company has published more than 100 titles and sold more than 7 million books, calendars and organizers, Plotnick-Snay says, which bring significant brand recognition and higher gross margins.
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