Get Real Social Media ROI
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Aaron Strout
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The good news is that efforts are starting to pay off. Take Dell's use of Twitter and the fact that its @DellOutlet account is responsible for $3 million in revenue. In the grand scheme of things, that’s not a ton of money for a massive corporation like Dell. But consider that the distribution channel is essentially free — the only thing Dell is paying for are the few employees manning the account. How applicable is Dell’s example to that of a luxury brand that likely won’t find a huge target audience on Twitter? Or a company like Sears that sells large appliances that can’t be easily shipped?
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- Companies:
- Powered Inc.
- Places:
- Austin, Texas
Aaron Strout
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