Get the Most for Your Copywriting Dollar
4. Do some of the work yourself. You want your copywriter spending time writing sales copy, not doing legwork. Business owners can cut their copywriting costs in areas such as research by providing spec sheets for product descriptions, providing previous sales letters, gathering their own testimonials, among other tasks.
5. Get it in writing. Put the agreed upon fee and details of the copywriting project in writing — even if it's a simple email. This avoids misunderstandings and complications half way through a project. Include project due dates and payment terms as well.
To gain exposure and generate more sales for your business, seek a writer that's willing to work with you to grow your business. Provide them with the necessary materials and project specifics to succeed. Communication is key. Rewrites due to misunderstandings are costly for both parties. It's a win-win situation when expectations are clear.
Denise McGill is a freelance copywriter specializing in catalog and web product descriptions. Denise can be reached at firstname.lastname@example.org.