Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

Geolocation, the ability to target offers — e.g., personalized homepages, customized landing pages, unique category banners — based on a visitor's location is the type of personalized online shopping experience that consumers have come to expect from retailers. Consumers are aware that retailers are collecting vast amounts of information about them — location being just one data point — and in exchange for that they expect relevant messaging, no matter the channel.