Prospecting: GameStop Powers Up With Loyalty Rewards Program
GameStop worked with loyalty management company Brierley+Partners' LoyaltyWare technology platform, which is integrated into the retailer's existing client systems. Brierley+Partners also supports PowerUp Rewards by providing all reward fulfillment services. "We're proud to be a part of this phenomenal success for GameStop," said Jim Sturm, Brierley+Partners' president and CEO, in a company press release. "PowerUp Rewards was designed to resonate with the gamer audience, and clearly GameStop's customers have embraced the program."
- People:
- Paul Raines
- Sturm
- Up With
- Places:
- United States
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