Catalog Doctor: The Page-Smart Catalog
Putting catalog fundamentals to work takes effort. Your whole team needs to think more and work harder to implement them. But when you do, expect to see good results. Ask yourself these questions and follow our prescriptions to get started.
1. What products do customers want to buy together? Take advantage of every opportunity to increase your items per order. It’s a benefit to your customer, too, because natural affinity products can make life easier and help them enjoy the main product more.
- Places:
- Portland, Ore.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
