How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying.
Merchants tell us their typical research objectives for client retention include the following:
1. Determine merchandise selection, new product categories and unique products found only in their catalogs or on their Web sites.
2. Look at their catalogs amid their competition. Discuss with staff members the pros and cons of product layout, copy and photography to determine if the catalog accurately reflects what customers say they expect to receive.
- Companies:
- Millard Group Inc.
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