Mary Kellmanson, a former vice president with three grocery chains, was named chief marketing officer of The Fresh Market, effective immediately, on Monday. Most recently, Kellmanson served as chief marketing officer for Skeeter Snacks, where Fresh Market CEO and President Larry Appel had worked prior to taking over at Fresh Market in September. Like Appel, Kellmanson has also worked at Winn-Dixie Stores.
Kellmanson, who has worked in the grocery industry for more than 20 years, will be a member of The Fresh Market's senior leadership team, overseeing all aspects of the grocery retailer's marketing and brand strategy, as well as public relations and communications.
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Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.




