4 Tips for Overcoming the Omnichannel Challenge
3. Personalize your message. By actively listening across channels, you can identify triggers and behavior patterns that help shape clear and complete customer profiles. This enables you to develop highly relevant campaigns that can be adjusted on-the-fly as well as extend personalized offers and discounts at the precise moment a specific individual's interest and receptiveness is piqued.
4. Act fast and pivot as you learn. If you're employing manual processes to listen and pull consumer data channel-by-channel, it's virtually impossible to use this intelligence to shape an appropriate, relevant message until it's too late. Furthermore, you have to be able to recall historical data instantly and inject recent or real-time data into the mix fast to create real context for each customer touchpoint. Put systems in place that allow you to move quickly, with agility. By doing so, you can easily see what's working and what's not so you can pivot your marketing approach in real time.
By following these steps, you'll be well on your way to building dynamic, omnichannel campaigns that maximize customer engagement and brand loyalty and increase sales.
Mike Shanker is the CEO of QuickPivot, a multichannel marketing platform.