Fortune Favors the Bold (and Prepared): How to Make the Most of the Holidays
The fact is that identifying emerging trends early on will afford you an enormous competitive advantage, as the folks who run Disneyland can attest to. But even if, unlike Disney, you didn’t start preparing for the holidays back in February, it’s still not too late to identify which trends make the most sense for your business.
For more detailed information about how to formulate powerful programs to take the holiday season head-on, check out IBM’s 4th Annual Online Retail Holiday Readiness Report. Providing an in-depth analysis of key trends in online shopping and usage based on data from more than 500 leading U.S. retailers, the report offers best practice guidance on how to adapt to fast-moving trends during the critical holiday season.
John Squire is chief strategy officer of IBM Smarter Commerce.