Grab the Bull by Both Horns - Page 3 of 3

By Ray Goodman

Successful multichannel merchandisers also understand that for either approach to work, it must be coupled with good top-down controls and targeted exception reports to identify less reliable forecasts so they’re able to respond to situations and resolve any problems more quickly.

Ray Goodman is senior vice president of Direct Tech, a provider of marketing and merchandising systems for multichannel marketers. You can reach him at (402) 895-2100 or rgoodman@direct-tech.com.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: Grab the Bull by Both Horns