Grab the Bull by Both Horns - Page 3 of 11

By Ray Goodman

For many direct merchandisers, success lies in their ability to adapt demand forecasting and inventory management processes that handle both catalog and Internet business with equal confidence. The two most common approaches are offer-based forecasting and statistical weekly forecasting.

Offer-Based Forecasting
On the surface, it seems that forecasting for catalog and the Internet are incompatible. Traditional catalog merchandisers operate from predictable sales patterns generated through catalog-based forecasting methods (offer-based forecasting).

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: Grab the Bull by Both Horns