Title Nine Sports Shares Their Strategies

Catalog Success: Title Nine is known for offering a consistently high level of product quality and for the authenticity of its corporate culture. Let’s start with the product. What criteria do you use in selecting new merchandise for your catalog?
Missy Park: We rate a piece of women’s fitness wear on a scale of one to 10, with 10 being a very well-made, functional, easy to wear and wash item. And I don’t mean the item can be handwashed; the customer should be able to throw the item in a regular washer and dryer just like any other piece of her wardrobe. The product has to be able to hold up well under tough workouts and a lot of washing.