When trying to get the highest natural search ranking, avoid using Flash navigation to an excessive degree on your catalog's Web site. Search engine spiders can't see content embedded in Flash, and there's no way to link to it directly from another URL. If you must use Flash, embed it in HTML code, and/or repeat the content in a textual format on the site.
—Kevin Lee, co-founder and executive chairman,
Did-it.com, a search engine strategies firm