Five Ways to Make List Selects Work Harder for You

Cheryl Bagdan, senior account executive at Statlistics, a list brokerage and management company based in Danbury, Conn., suggests: “Ask yourself, is that select really something worth paying for, or is it something inherent in the file’s makeup?” Examples of selects that may be unnecessary are dollar value and gender — if, for instance, most of a particular catalog’s buyers tend to be male or high-dollar value buyers anyway, Bagdan explains.