This layout is also boxy. The feature shots aren’t big enough to feel dramatic. The small shots are too small to show the product adequately. It’s not that there’s a lack of space; it’s the same misuse of space with that vertical right-hand bar just like the other pages. While there’s editorial content on the spread, it needs to be supported visually with photography or artwork so it doesn’t fade into the background.
Glenda Shasho Jones is a New York-based catalog consultant and an authority in catalog branding and performance via creative applications. She’s author of “The Identity Trinity: Brand, Image and Positioning for Catalogs.” You can reach her at email@example.com.