Familiarity Spurs Visits, Survey Finds

* 78 percent of respondents said familiarity with the types of products offered by the company or brand led to satisfaction when visiting a Web site; followed by promotional e-mail(s) from the company (75 percent); recommendations from someone else (74 percent); TV, radio, newspaper or magazine ads (72 percent); results from a search engine and link from a shopping comparison Web site (both 68 percent);