When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts

Of course it would, yet Google is being predictably vague about the whole matter. While it's not explicitly saying that mobile site performance will factor into its revamped search rankings, Google has made it clear in the past (as part of its mobile SEO guidelines) that slow mobile sites are a “common mistake.” However, whether that’s something that Google has already factored into its mobile search algorithm or if it’s just part of the natural meritocracy of a page’s traffic is impossible to know.