How Retailers Can Cross Borders
By
Liz Elting
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
To ensure that your brand messages come across as intended, you'll need in-country marketing and sales teams. These professionals can measure the efficacy of your brand's messaging and ward off perception problems before they infiltrate local website content, images, advertising or other marketing collateral. For example, Japan-based marketers would have been able to alert the international financial services company that recently featured a Tokyo bridge in its collateral — a bridge that was the topic of heated local debate and conveyed exactly the wrong message to prospects about wealth and value.
0 Comments
View Comments
Liz Elting
Author's page
Related Content
Comments