Catalog Choice: Adversary? Partner? (Or Just Plain Misunderstood?)

In a teleconference last week specifically targeted at the press, Catalog Choice, a nonprofit group that’s been encouraging consumers to opt out of receiving unwanted catalog mailings, set out to clear the air. The organization believes its efforts have been shrouded in misconception, by catalogers and the press alike, since its launch last October. And this call intended to set the record straight.