Beyond the Recycling Bin
“There are a lot of ways in which a company can create an environmental statement. What’s useful about EPAT is that it will allow users to determine their priorities and weigh the importance of certain criteria, whether that’s the amount of recycled content in the paper, the type of forestry certification, how much energy is used to make the paper, water and air emissions, and so forth. It allows a broad view of a particular paper’s environmental footprint,” he says.
Whether a cataloger uses a tool like EPAT or develops a report-card system of its own, Scott Bond of Bulkley Dunton says it’s essential to address environmental policies — and to do it soon. “If the environment is part of your company’s mission, you need to be well-informed. Your paper suppliers, merchants and brokers are well-equipped to provide you with the information you’ll need to determine the best paper options for your catalog,” Bond suggests. “The worst thing you can do is not be informed. You can’t stick your head in the sand and wish it away. If you do, your company may become a target for the environmental advocacy groups.”
If you deem recycled content as an important criterion for the papers you choose, there’s a veritable rainbow of options available today. The following list provides only a few examples:
Domtar (www.domtar.com) offers many selections in its EarthChoice line, including EarthCote™, a No. 3 lightweight coated paper that’s Forest Stewardship Council-certified and contains 30 percent post-consumer waste (PCW) fiber.
Neenah Paper (www.neenahpaper.com) offers:
- ENVIRONMENT® is 100 percent post-consumer fiber, FSC Certified, made without chlorine and uses no new tree fibers. It’s the most environmentally conscious paper in the product line, says Neenah Paper.
- ENVIRONMENT® FSC, with a minimum of 20 percent virgin fibers, is FSC Certified and meets the FSC’s standards for sustainable forest management.